As a Realtor, it’s important to gather feedback from your clients to help improve your services and grow your business. One effective way to do this is by requesting online reviews from clients who have recently purchased a home. But with so many options for communication, how do you choose the best method?
Text messaging may be the answer.
Here are a few reasons why text messages are effective for Realtors to request online reviews:
- Immediacy and Convenience
Many people keep their phones with them at all times, so they are more likely to see and respond to a text message than an email or phone call. Text messages are also easier to read and respond to on the go, making them a convenient option for busy clients.
- Personalized and Informal Communication
Text messages allow for a more personalized and informal communication style, which can be more inviting and less intimidating for clients. By using the client’s name and expressing appreciation, you can create a more positive and friendly experience for the client.
- Multi-day Sequences
Using a multi-day sequence can help increase the chances of the client seeing and responding to the request. By sending a few friendly reminders, you can gently nudge the client to take action without being too pushy.
With these benefits in mind, here is a 4 day SMS sequence you can use to request reviews from clients who just purchased a home:
Day 1:
“Hey [client name], hope you’re settling into your new home nicely! We appreciate your business and would love to get your feedback on your home buying experience. If you have a few minutes, would you mind leaving a review on Zillow for us? Here’s the link: [insert link to Zillow review page] Thanks in advance!”
Day 2:
“Hi [client name], just wanted to follow up on our previous message about leaving a review on Zillow. Your feedback means a lot to us and helps us improve our services for future clients. If you haven’t had a chance to leave a review yet, here’s the link again: [insert link to Zillow review page] Thanks for considering it!”
Day 3:
“Good morning [client name], we hope you’re having a great week in your new home! We just wanted to remind you about leaving a review on Zillow. It only takes a few minutes and helps us out a lot. Here’s the link one more time: [insert link to Zillow review page] Thanks for your help!”
Day 4:
“Hi [client name], this is our final reminder about leaving a review on Zillow. We really appreciate your feedback and the opportunity to serve you. If you have a moment, please consider leaving a review at the following link: [insert link to Zillow review page] Thank you!”
In conclusion, text messaging is a quick and effective way for Realtors to request online reviews from clients. Its immediacy and convenience, personalized and informal communication style, and the use of multi-day sequences can increase the chances of getting a response. So next time you’re looking to gather feedback from your clients, consider using text messages to request online reviews.